Key selection criteria made easy ©

Winner of the Career Director’s International
Career Innovator Award 2022

LEARN HOW TO WRITE AND PITCH EFFORTLESSLY (EVEN IF YOU’RE NOT A WRITER!) 

AS SEEN IN

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 Do you feel like you’re being ignored

every time you make a public sector application?

YOU WORK HARD & YOU’RE BRILLIANT AT WHAT YOU DO

At work you’re the person everyone goes to when they need a problem solved or something done asap!

You feel undervalued and it’s time to move on.

You need to move on.

You’ve been making public sector applications writing your resume, cover letter and then stumped at what to write in your key selection criteria

When it comes to articulating your value, you can’t put that into words and you don’t think you’re a good writer.

You feel that your key selection criteria are letting you down and they’re not making an impact on hiring managers or recruiters.

No impact = no calls for interviews 

The Get Noticed Coach - job promotion
addressing key selection criteria
government corporate workers
You’ve had your selection criteria written by a professional resume writer before and you’re wondering why it’s not working now.

You want to land a higher level role than you’re in now but you don’t know how to elevate your application to a level befitting a professional public servant.

Maybe you’ve tried the STAR method or followed the advice and examples on government websites and don’t know why it’s still not good enough for them to select you when you think you’ve done everything right.

Perhaps you’ve found sample answers on the internet and you’ve been told you just need to “tweak” them to your circumstances…

But when you try to do it yourself you don’t think it sounds right or you sound like you’re trying too hard.

You spend your whole weekend trying to write this application, you still aren’t sure if it is right.

But you think it’s ok enough…

So you upload your application, press send
And that’s it.
You hear nothing more

And if you do, it’s always “the other applicant had more experience than you
  
How can that be?

You answered all their questions,…

You know you have the experience.

government corporate workers

WHAT IF ALL THAT CHANGED?

How would you feel if you had a clear message that resonated and aligned with you, and also resonated with the right people who wanted to interview you?

Imagine recruiters and hiring managers being so impressed with your application that they even wrote you a personalised message back and were excited about seeing your application BEFORE you went into an interview?

Imagine the relief on the hiring manager’s face when they see an outstanding application instead of the “same same” they see every day (believe me I’ve seen that face!)

Imagine having the one thing that needs to be expertly weaved into your resume, cover letters, statement of claims, capability statements, even your LinkedIn profile

Imagine being able to use the message you’ve crafted to land you the job after the interview because you’re already clear about what it is and how it can help the organisation

Well you don’t have to imagine anymore!

This online program will help you not only with your key selection criteria responses, it helps you with the whole job application and hiring process.

YOU ONLY HAVE TO MASTER ONE THING!

That’s why I created

KEY SELECTION CRITERIA MADE EASY! ©

I want you to have the same success I did and my clients did when we applied for public sector roles the first time we applied.

I want you to stand out, get noticed and land your dream public sector job with a message that sells you, that you’re confident to shout from rooftops and that hiring managers are immediately impressed with.

Because we all know that first impressions count!

 

SO WHAT’S IN THE PROGRAM?

LESSON 1 – WHY THE STAR METHOD ISN’T THE BEST METHOD

Yep. I disagree with the way it is explained on government websites and I tell you why it’s just not helping you write your selection criteria.

LESSON 2 – WHAT DOES THE EMPLOYER REALLY WANT TO HEAR?

I go through what is important for employers to hear and how you can make an impact appealing to what they’re really looking for.

LESSON 3 – EXAMPLES – WHICH ONES TO CHOOSE?

You’re not sure if the examples you have are strong enough.
This module will breakdown what types of examples make the strongest case to sell you!

LESSON 4 – HOW TO DECIPHER THE QUESTION

Questions inside questions. You think they’re trying to trick you. I go through the way to break them down, understand what they’re looking for and my step-by-step method for you to follow to ensure you have answered the whole question or questions!

LESSON 5 – MY UNIQUE INTERVIEW LANDING KEY FORMULA AND WHY IT’S BETTER

As a career marketing expert, I go through why my method and the way I explain it makes it easier for you to understand but also to implement – and who doesn’t want easy?

LESSON 6 – Step-by-Step the Interview Landing KSC Formula explained

This is where the gold is. I go through a very detailed example and show you how to use the formula and write your key selection criteria. Easy!

WHAT OTHER PEOPLE SAY ABOUT
KEY SELECTION CRITERIA MADE EASY ©

Being made redundant from a long-term Government management position left me feeling anxious and lost.

How would I find a new role?

What current methods are used to apply for and more importantly secure a role?

I was fortunate to participate in training provided by Athena Ali, The Get Noticed Coach. This program was just what I needed.

The shining light was a course on responding to Key Selection Criteria (KSC).

Too often I found myself struggling to correctly articulate myself when responding to KSC.

Athena’s unique 4 I’s principle, explained KSC in a way that was easily understood and also in a way that was different to the star method. It provided me with the framework to provide responses that correctly addressed the KSC.

It definitely made the difference between a job application and a ‘stand out’ application.

It also helped me understand how to frame my responses and create consistency between my written application and the interview, which gave me confidence.

After being unemployed for 7 months and numerous failed job applications, within 4 weeks of completing the KSC course I landed an interview, and ultimately the role, as a senior manager.

Thank you Athena Ali, the Get Noticed Coach.

Anthony Drago, Capital Equipment Manager at John Holland on the Victorian Heart Hospital Project

I was struggling to find work, and my resume was outdated and then I had to respond to key selection criteria also!

Athena’s 4I’s method for responding to key selection criteria helped me to prepare a succinct easy to read document that was quite powerful. It’s something I had never come across before.

I still use her proforma templates for my resume and key selection criteria.

I landed a role at Theatre Royal Sydney and could not be happier, it aligns with my values and interests so much.

Athena has been a huge support to me her online programs and coaching helped me to become confident and realise I had a lot to offer an employer.

I ended up finding enjoyable and fulfilling work.

I hope any of you reading this take her online courses and  coaching and you’ll be on your way to a fantastic role too. 

Gimhani Wickramasinghe, Theatre Royal Sydney

 

I took a year long break from an Industry I had been working in for almost 20 years. I found myself at the end of my time off ready to go back to work, however I didn’t want to go back to the same job I had always done and was looking for something a little bit different.

I recently completed Athena Ali, The Get Noticed Coach’s training program.

I found a job I was very interested in and using a lot of the tips Athena provided in the training, I tweaked my resume and put together a cover letter for a six figure government role, successfully landing an interview.

The application process in this instance did not require a key selection criteria response, however I got the email from the recruiter stating that the interview process encouraged applicants to use the STAR method when responding to the questions.

I knew Athena’s training had a whole module on this, so I studied up and really prepared well for the interview. I used Athena’s 4 I’s principle and had an example ready to go for each selection criteria and was prepared for any question they asked. 

The interview went so well and I felt so calm knowing that I was prepared and didn’t have ‘think on my feet’ too much.

I’m happy to report that I was successful in obtaining the role and am very grateful for Athena’s key selection criteria training which ultimately resulted in me landing the position.

Sarah D, Senior Property Officer, Department of Transport

SO WHO IS ATHENA ALI?

Welcome! I’m the founder of The Get Noticed Coach.

I help public servants and aspiring public servants

  •  articulate their brilliance in resumes and CVs that get hiring managers excited to see them,

  • write key selection criteria that prove you’re the right person for the job quickly,

  • create a personal brand that sells for you so that you are headhunted for 6-figure roles effortlessly, and

  • arm you with confidence-boosting strategies for your next interview so that you impress the recruiters and hiring managers and get hired in a senior public service job.

I’m for people who want to make a difference in the community and work with purpose in a senior public service role.

I use my unique marketing approach to help you get clear, get confident, get visible, and advance your career with my unique
6-step framework.

With over 13 years in the public service and landing every government role I applied for and wanted I am well placed to show you how I did it and how you can do it too!

I believe in you!

Athena Ali - The Get Noticed Coach - Career Coach and Strategist for mid-career professionals and leaders who want to land a senior public service role they love where they can make a difference in the community

WHO IS THIS FOR?

R
  • You love working for the community and want to make a difference using your skills and expertise in the public sector 
  • You’ve been applying for public sector roles and are not being selected for interviews
  • You’re about to apply for a public sector role and don’t know how to write your criteria at all
  • You know you meet the selection criteria, but you just don’t know how to articulate it well
  • You don’t just do your job, you go over and above your role description always
  • You exceed your KPIs
  • You are the “go-to” person in your department

WHO IS THIS NOT FOR?

Q
  • You see this as too hard or too much of a challenge
  • You think this program is about exaggerating or fabricating your experience
  • You think this is a magic pill and don’t need to do any work
  • You’re not an expert at what you do
  • You say you don’t have any achievements
  • You don’t go over and above your current job description
  • You don’t invest in your own professional development

YOU CAN ABSOLUTELY DO THIS…

Even if you think you’re not a good writer (because I teach you how to do this in a way that doesn’t make you sound like you’re bragging or lying about your skills and experience)

AND

Even if you think you don’t have time (because I break this down into short modules so you can even do this in a day. And how long does it normally take you? More than a day. It takes all weekend! No more procrastinating and not knowing what to do!)

YOU JUST NEED…

A proven program that works.

It works and has been peer-judged by an International Committee of Certified Resume Writers. This panel consisted of other Australian Certified Resume Writers and they say…

 

Winning a Career Innovator Award tells the world that you are a leader who is making a difference. The awards are an endorsement of your creativity, passion, and expertise. This seal of approval provides winners with an enormous opportunity for visibility, credibility, and growth. (Career Innovators Award page here)

Career Directors International

$297

One-Time

YOU’VE GOT QUESTIONS, I’VE GOT ANSWERS (FAQs)…

How long will this take to complete I have an application due this week?

You can complete the program in a few hours to a full day and start your application pronto after that!

We’re all about easy here not adding to your workload.

There are 6 lessons inside the program.

On average the lessons are not more than 8 minutes each with the exception of one lesson that is 20 minutes in length.

This lesson demonstrates a very specific working example so you know how to tailor your own responses for your circumstances.

I've never worked in the public sector, is this for me?

Absolutely! I landed full-time permanent public sector jobs the first time I applied using these methods. So have my clients!

Don’t forget that public servants started somewhere too!

I start from the start so you can understand the concept, why they’re used, and how you can frame your experience in a way that appeals to the hiring manager.

It is absolutely possible for you too and you will come out of this program in a better position than what you went in with!

I'm an experienced public servant, is this for me?

Absolutely! If anyone knows how hard key selection criteria are, it’s you!

Questions inside questions and not being confident to answer in a way that is immediately appealing can happen to anyone.

This is something you should learn and take with you each time you apply and when you want to land your next promotion.

It’s a life skill and it’s not taught well anywhere but now it is in an Award-Winning program!

Can I get you to review my responses after I've completed the program & before I submit them?

You can always book a consultation with me to have your responses audited (time permitting).

You will get that option when you purchase the course but is only offered at a special price one time for my action-takers.

What is your refund policy?

This program is released as soon as you purchase. As a result, there are no refunds once you have paid and have access to the materials.

If you have any questions about the program, please email me at athena@thegetnoticedcoach.com so I can help you decide if this is right for you.

$297

One-Time

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