Learn how to nail the public sector recruitment process & transition from the private sector to a dream public sector job!

You know once you get in there you can knock their socks off and move up and around to better roles and more income whilst making a difference to the community with your talents!

Winner of the Career Director’s International
Career Innovator Award 2022 for the KSC Made Easy © component of the program

Winning a Career Innovator Award tells the world that you are a leader who is making a difference. The awards are an endorsement of your creativity, passion, and expertise. This seal of approval provides winners with an enormous opportunity for visibility, credibility, and growth.

Career Directors International


The Mandarin
The Mandarin
The Mandarin

 Do you feel like you’re being ignored

every time you make a public sector application?


It’s so much more secure and flexible especially in times of economic downturn and uncertainty.

You’ve either had enough of the endless hours, overtime and you’re about to burnout or you’re working in a very toxic workplace.

You can’t work like this anymore.

Pandemic, talk of recession, things haven’t been looking great at work and you’ve already started to apply for public sector jobs.

But your application is being ignored.

You have all the skills and experience to land the role, but no one calls you for an interview.

You know if your application is written well, you’ll have a chance.

All you need is a chance.

You want to get out of the private sector.

Maybe you’re working ridiculous hours.

Maybe you’re not getting along with your current boss or team.

Perhaps you want more flexibility and you need the security because, well, bills, mortgage and kids’ school fees.

You’re worried that your job isn’t secure and the public sector is, and has better working conditions, flexibility and opportunities for advancement.

You feel undervalued and it’s time to move on before you’re potentially made redundant, burnout or have  a nervous breakdown.

You’ve been making public sector applications writing your resume, cover letter and key selection criteria and don’t know how what to write to be the standout candidate

When it comes to articulating your value, you can’t put that into words and you don’t think you’re a good writer.

You feel that your resume, cover letter and key selection criteria are letting you down and they’re not making an impact on hiring managers or recruiters.

No impact = no calls for interviews. 

Athena Ali - The Get Noticed Coach - Career Coach
addressing key selection criteria
The Get Noticed Coach - job promotion
You have never worked in government before (and this is often the excuse you get for why you don’t land interviews or the job)…
And have no idea how the recruitment process works.
You want to write your own applications but what you’re writing isn’t resonating with recruiters and hiring managers.

You want to land a senior role but you don’t know how to elevate your application to a level befitting a senior and professional public servant.

Maybe you’ve tried the STAR method or followed the advice and examples on government websites and don’t know why it’s still not good enough for them to select you when you think you’ve done everything right.

Maybe you haven’t written or updated your resume in years and don’t know what the current standards are.

Perhaps you’ve found sample resumes and selection criteria on the internet and you’ve been told you just need to “tweak” them to your circumstances…
But when you try to do it yourself you don’t think it sounds right or you sound like you’re trying too hard.

You spend your whole weekend trying to write this application, you still aren’t sure if it is right.

But you think it’s ok enough…

So you upload your application, press send
And that’s it.
You hear nothing more

And if you do, it’s always “the other applicant had more experience than you or public sector experience 
How can that be?

You answered all their questions,…

You know you have the experience.


linkedin networking meeting

How would you feel if you knew what the government recruitment process was like and what was expected?

How would you feel if you had a clear message that resonated and aligned with you, and also resonated with the right people who wanted to interview you?

Imagine recruiters and hiring managers being so excited about seeing your application BEFORE you went into an interview?

Imagine the relief on the hiring manager’s face when they see an outstanding application instead of the “same same” they see every day
(believe me I’ve seen that face!)

Imagine having the right words expertly weaved into your resume, cover letters, key selection criteria, statement of claims, capability statements, even your LinkedIn profile.

Imagine being able to use the message you’ve crafted to land you the job after the interview because you’re already clear about what it is and how it can help the organisation.

Well you don’t have to imagine anymore!

This online program will help you not only with resume and cover letter but your key selection criteria responses and interview technique, it helps you with the whole job application and hiring process.


That’s why I created


I want you to have the same success I did and my clients did when we applied for public sector roles the first time we applied.

I want you to stand out, get noticed and land your dream public sector job with a message that sells you, that you’re confident to shout from rooftops and that hiring managers are immediately impressed with.

Because we all know that first impressions count!


Product collage and inclusions for Get your foot in the door and land a public sector job online program



→ How to take your bland and boring resume and turn it into a story that sells for you

→ My unique 4 step process to address key selection criteria that is NOT the STAR method by my 4Is method which makes them much easier and faster to write, understand and implement, and it makes sense!

→ How to write unique cover letters that are injected with professionalism and personality and that don’t start with “I would like to apply for the X role advertised on X”.

→ How to walk into an interview impressing the panel by being prepared, confident, and knowing you’re worth every penny even if you’re an introvert or usually sweaty, anxious, and clammy going in!

→ How to answer tricky interview questions with my unique formula that means you will never be taken by surprise again.

→ What you need to do step-by-step to land that 6-figure public service role and make it the year you land a secure public sector role with a pay rise and flexibility! No more working ridiculous hours in the private sector!


Product collage and inclusions for Get your foot in the door and land a public sector job online program



You will learn what makes the public sector different, how the recruitment process works and how you can use this to your advantage to stand out and be the preferred candidate.


Articulate your resume with words that convert to interviews.


I teach you how to write cover letters that excite hiring managers and show what a good fit you are for the job


Questions inside questions. You think they’re trying to trick you. I go through how to break down the questions, understand what they’re looking for, and my EASY step-by-step method for you to follow to ensure you have answered the whole question or questions ensuring you tell them what they want to hear within your skillset and experience!


You’re sweaty, clammy, and anxious about interviews. You don’t know what to say and you get stage fright. Not anymore!
This module helps you take control of the interview, and sell yourself confidently and with ease. You will learn how to answer tricky questions and what to do if you don’t think you know the answer! 
We’ll break down what types of examples make the strongest case to sell you!


Learn how to optimise your LinkedIn profile so you can network your way into a public sector job and get invited to apply for roles.


Being made redundant from a long-term Government management position left me feeling anxious and lost.

How would I find a new role?

What current methods are used to apply for and more importantly secure a role?

I was fortunate to participate in training provided by Athena Ali, The Get Noticed Coach. This program was just what I needed.

The shining light was a course on responding to Key Selection Criteria (KSC).

Too often I found myself struggling to correctly articulate myself when responding to KSC.

Athena’s unique 4 I’s principle, explained KSC in a way that was easily understood and also in a way that was different to the star method. It provided me with the framework to provide responses that correctly addressed the KSC.

It definitely made the difference between a job application and a ‘stand out’ application.

It also helped me understand how to frame my responses and create consistency between my written application and the interview, which gave me confidence.

After being unemployed for 7 months and numerous failed job applications, within 4 weeks of completing the KSC course I landed an interview, and ultimately the role, as a senior manager.

Thank you Athena Ali, the Get Noticed Coach.

Anthony Drago, Capital Equipment Manager at John Holland on the Victorian Heart Hospital Project

I was struggling to find work, and my resume was outdated and then I had to respond to key selection criteria also!

Athena’s 4I’s method for responding to key selection criteria helped me to prepare a succinct easy to read document that was quite powerful. It’s something I had never come across before.

I still use her proforma templates for my resume and key selection criteria.

I landed a role at Theatre Royal Sydney and could not be happier, it aligns with my values and interests so much.

Athena has been a huge support to me her online programs and coaching helped me to become confident and realise I had a lot to offer an employer.

I ended up finding enjoyable and fulfilling work.

I hope any of you reading this take her online courses and  coaching and you’ll be on your way to a fantastic role too. 

Gimhani Wickramasinghe, Theatre Royal Sydney


I took a year long break from an Industry I had been working in for almost 20 years. I found myself at the end of my time off ready to go back to work, however I didn’t want to go back to the same job I had always done and was looking for something a little bit different.

I recently completed Athena Ali, The Get Noticed Coach’s training program.

I found a job I was very interested in and using a lot of the tips Athena provided in the training, I tweaked my resume and put together a cover letter for a six figure government role, successfully landing an interview.

The application process in this instance did not require a key selection criteria response, however I got the email from the recruiter stating that the interview process encouraged applicants to use the STAR method when responding to the questions.

I knew Athena’s training had a whole module on this, so I studied up and really prepared well for the interview. I used Athena’s 4 I’s principle and had an example ready to go for each selection criteria and was prepared for any question they asked. 

The interview went so well and I felt so calm knowing that I was prepared and didn’t have ‘think on my feet’ too much.

I’m happy to report that I was successful in obtaining the role and am very grateful for Athena’s key selection criteria training which ultimately resulted in me landing the position.

Sarah D, Senior Property Officer, Department of Transport


Welcome! I’m the founder of The Get Noticed Coach.

I help public servants and aspiring public servants

  •  articulate their brilliance in resumes and CVs that get hiring managers excited to see them,

  • write key selection criteria that prove you’re the right person for the job quickly,

  • create a personal brand that sells for you so that you are headhunted for 6-figure roles effortlessly, and

  • arm you with confidence-boosting strategies for your next interview so that you impress the recruiters and hiring managers and get hired in a senior public service job.

I’m for people who want to make a difference in the community and work with purpose in a senior public service role.

I use my unique marketing approach to help you get clear, get confident, get visible, and advance your career with my unique
6-step framework.

With over 13 years in the public service and landing every government role I applied for and wanted I am well placed to show you how I did it and how you can do it too!

I believe in you!

Athena Ali - The Get Noticed Coach - Career Coach and Strategist for mid-career professionals and leaders who want to land a senior public service role they love where they can make a difference in the community


  •  You love working for the community and want to make a difference using your skills and expertise in the public sector 
  • You’ve been applying for public sector roles and are not being selected for interviews
  • You’re about to apply for a public sector role and don’t know how to write your job application taking into account current standards
  • You know you meet the selection criteria, but you just don’t know how to articulate them well in your job application
  • You don’t just do your job, you go over and above your role description always
  • You exceed your KPIs
  • You are the “go-to” person in your department


  • You see this as too hard or too much of a challenge
  • You think this program is about exaggerating or fabricating your experience
  • You think this is a magic pill and don’t need to do any work
  • You’re not an expert at what you do
  • You say you don’t have any achievements
  • You don’t go over and above in your current job description
  • You don’t invest in your own professional development


Even if you think you’re not a good writer (because I teach you how to do this in a way that doesn’t make you sound like you’re bragging or lying about your skills and experience)


Even if you think you don’t have time (because I break this down into short modules so you can do this in your own time. No more procrastinating and not knowing what to do!)


A proven program that works.

It works and part of it (Key Selection Criteria Made Easy ©) has been peer-judged by an International Committee of Certified Resume Writers. This panel consisted of other Australian Certified Resume Writers and they say…


Winning a Career Innovator Award tells the world that you are a leader who is making a difference. The awards are an endorsement of your creativity, passion, and expertise. This seal of approval provides winners with an enormous opportunity for visibility, credibility, and growth.

Career Directors International




How long will this take to complete?

The program modules are released one a week for 5 weeks (any bonuses thereafter).

You can keep up with the weekly program or you can complete it in your own time after the 5 week period.

The live Q&A calls however only run during the 5 weeks of the program as indicated.

We’re all about easy here not adding to your workload.

There are 5 modules inside the program (plus the bonus LinkedIn module if you acted within the fast action bonus period).

On average the lessons are not more than 8 minutes each with the exception of a few lessons that are 15-20 minutes in length.

These slightly longer lessons demonstrate specific working examples so you know how to tailor your documents to your circumstances.

I've never worked in the public sector, is this for me?

Absolutely! I landed full-time permanent public sector jobs the first time I applied using these methods. So have my clients!

Don’t forget that public servants started somewhere too!

I start from the start so you can understand why the public sector recruitment process is different right through to landing and interview and how you can impress them to land the job. 

It is absolutely possible for you too and you will come out of this program in a better position than what you went in with!

I'm an experienced public servant, is this for me?

Absolutely! But you may be suited to my Invisible to Promoted program as you already understand the government recruitment process.

If you’re struggling with getting noticed and being passed over by internal applications then Invisible to Promoted is better for you.

If however you only need help with your job application documents, then this program will help you too as it is geared to public sector recruitment.

Can I get you to review my documents after I've completed the program & before I submit them?

You can always book a consultation with me to have your responses audited (time permitting).

You will get that option at the checkout when you purchase the course but the special price is only offered one time during the checkout process for my action-takers. If you decided to opt-out at the time, you can still get in touch with me here and you can book time with me to have your documents reviewed.

How long do I get access to the program for?

You get access to the program for 12 months from your enrollment date.

Usually, access is for 3 months for my 1:1 clients.

The people who have completed this course and taken regular consistent action to find a role have landed a role anywhere between 1 week to 6 months after completing the program. We like to give you extra time in case life happens!

What is your refund policy?

There are no refunds once you have paid and have access to the materials.

If you have any questions about the program, please get in touch with me here before you purchase at so I can help you decide if this is right for you.



DISCLAIMER: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will land a public sector job or earn any money using the techniques and ideas in these materials. When we present client results on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any previous results from clients’ past or present or information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your current workplace, mindset, experiences, skills, level of effort, education, and changes within the market. Applying for a new job carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.

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