I’m not kidding this just happened! Get noticed and have your personal branding optimized with a LinkedIn profile that stands out in front of prospective employers today 🙂

It’s 9.50pm and I’m checking my LinkedIn messages, like right now. Wow, it really does happen. Yes, it’s happened to me many times, this is not the first time.

I’m being headhunted for a new job in a huge corporate business in the energy industry as a Project Scheduler (yep one of my many once upon a time jobs). Not from a recruiter (although that happens too), but from the actual company itself.

Ok, so it’s not my thing these days (obviously because I am writing resumes and key selection criteria for all the lovely people here), but my previous extensive skills and experience are being sought by human resources professionals in those areas. I’m good at what I do, I get you noticed! I got me noticed.

How can a LinkedIn Profile help you?

LinkedIn is a professional social networking site. Recruiters like to use this tool to assist them in finding the right candidate for the job. It can also be used by employers when shortlisting or pre-screening candidates and also after the interview when they are doing their due diligence and referee checks.

LinkedIn is not written like a Resume, but your new professionally tailored and written Resume should be the source document that your LinkedIn Profile will draw its information from. Consistency is the key!


Here are my five top tips on making your LinkedIn Profile stand out:


  1. Create a Headline that not only tells the viewer what you do but how great you are at it. You have a few seconds to capture the reader’s attention. Make sure you capture it with words that reflect your personal branding.
  2. Regularly revisit and update your profile. You want people to find what you want them to find when they Google search you, and they will Google search you! So, make sure what you have written is current and reflects who you are and what you want them to know.
  3. Use your experience and skills section wisely. Make sure you have used keywords so that the right people can find you.
  4. Post a professional photo of yourself. I don’t know about you, but anyone that doesn’t display a photo on their profile, I never look at. It doesn’t have to be a very corporate headshot but it has to reflect you and what you would like people to think when they see you.
  5. Connect with former co-workers. The good old-fashioned way of networking was to introduce each other to our friends, who had friends and they had friends. This applies with LinkedIn we’re just doing it more efficiently and through a modern online presence. If you are going to connect with someone you don’t know, always introduce yourself professionally. Chances are you will find a job through a friend. In fact, some of your co-workers may now be in senior positions. People also hire people they know. So, get out there and connect with everyone you do know.


What I am doing is working for me, I am getting noticed, I am standing out. If you would like to be approached instead of doing the approaching, then LinkedIn is great for that too.

Get noticed. Be seen. Be seen where you want to be seen. Be seen how you want to be seen. 

Cheers, Athena

Hi, I’m Athena Ali the Founder of The Get Noticed Coach and Get Noticed Resumes.

I am a Flexible Work Advocate – I help women close the gender pay gap by designing and implementing career strategies to get them into leadership positions (particularly in the government sector) using my marketing approach to career advancement.